Press Release: The Birth of Awww


The moment a baby is born, a mother takes birth. The tiny bundle of joy becomes the greatest source of happiness as soon as you take her/him in your lap. Babies are soft and delicate. The tender, fragile, rose-petal softness invites a touch. It feels ethereal to live with them and love them.

Pregnancy brings a new meaning to the life of a couple. Being pregnant changes the life of the persons involved forever. Each day comes with a new surprise, happiness, accompanied by anxiety and tension for the well-being of the mother and child. It completely changes the focus of one’s life with so many questions surging the mind.
This is a time to enjoy the happiness together while taking proper care for a beautiful future.

Every pregnant couple needs to enjoy their pregnancy because these are moments and experiences that will last a lifetime. Traditionally, when a couple finds out they are pregnant they turn to different areas to gather information, products, services in order to help them prepare for their baby’s arrival. This process can be cumbersome, nerve wrecking and one may not always end up getting the best for themselves and their baby. At Awww, the belief is that the right information, product or service, delivered in the right quantity and at the right time is key to a stress-free pregnancy.

Awww is the 1st one stop online destination for all maternity needs for the young Indian, providing personalized information, products and services on a marketplace with the promise of innovation & a uniquely differentiated experience for every consumer.

So, how did this concept come into existence? Let’s hear it from the founder.

“2 years ago, I was working with a company that manufactured CNC machines and looked after the marketing function for India. I was told that my counterpart in the US, had been blessed with a child and I had to pick something up for the new parents and the baby. Clueless, I walked into a store with a friend and realized it was dominated by apparel and toys. I wasn’t too happy with what I saw. Helpless, I finally settled for a cot mobile. I then began thinking about other gifting options should I come across a situation like this in future and instantly the image of my sister crossed my mind. She had just got married at the time and would look at starting a family somewhere in due course like most us of us plan to do. I had time and again played the moment in my head of the day she announces her pregnancy, simply because that baby would be the apple of my eye and pretty much my life🙂 I am the youngest in the family and I knew when that moment comes, I would be born again!
I then began thinking about all that my sister would need in the 9 months of her pregnancy which would be the most important phase in her life, it’s the foundation of a new generation literally! Besides medical help from a gynecologist there were a host of other products and services that no one really knew about, and if they did know a little, they didn’t know how to get expert access to it. We then began speaking with a lot of pregnant couples and realized that there were certain common pain points that 90 percent of pregnant couples went through and nobody really cared about. It was something that people had just learnt to live with, with a “Chalta Hai” attitude- Discomfort both physical and mental.
After a lot of discussion and planning, we finally decided to address the most crucial points from a non-medical perspective that would make the lives of a pregnant couple comfortable and stress-free. That’s where we put together the basic Pregnancy Care plan and, decided to ask the same pregnant couples we spoke with earlier if our solutions were indeed addressing the problems they encountered. Everybody we met seemed to love the idea and asked us to launch it at that moment so that they could benefit from it too.
It was a very encouraging and motivating research phase because it made us believe that we were indeed going to make a helpful change in the lives of pregnant couples. This for me is the biggest reason why Awww was born. Why the name you ask? Well, when you look at a new born baby it makes you go “Awww” and that’s why the name. It was as simple as that :)”

Pregnancy is a process of nine months, but the joy lasts throughout the life. It brings us into the essence of creation, the joy of holding a bundle of happiness, the feeling of “Awww”!

This is written is association with Indiblogger and Awww

38 responses to “Press Release: The Birth of Awww

  1. I think it is wonderful when a culture is taken into consideration for a business to cater to new parents. There are many items that different people use or incorporate while preparing for a baby’s birth. I like the name of the company. Are you friends with any member, Maniparna?

  2. Hi Mani,

    I am glad somebody thought beyond making an expectant mother more comfortable so that she could feel prouder that people care…moving beyond a ‘chalta hai’ is a good breakthrough.🙂
    Thanks for highlighting this issue. Stay blessed.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s